We help brands tell visual stories that build and strengthen the communities around whatever they’re building.

ABOUT

We focus on creativity, collaboration, and having fun while staying true to our belief that great work comes from a balanced, people-first approach. Everything we do reflects our commitment to building meaningful relationships and making the creative process as impactful and enjoyable as the final product.

Creative Direction
Social Strategy
Video Production
Photography
Post-Production

SERVICES

COMMUNITY FOCUSED APPROACH

People want to feel seen and represented.

When a brand reflects their stories, values, and experiences, it creates a real sense of belonging. We believe that people-focused, community-driven stories are the best way to truly connect with the people that love what you do.

TEAM

MADDIE HILL
Founder & Creative Director

LAURIE CLAPSON
Creative Lead

FRANCES
Customer Relationships Coord

OUR VALUES

Agility

Learning, adapting, and improving always. Whether it’s through developing new skills, exploring new creative ideas, or gaining insights from both successes and failures, we prioritise personal growth as a key part of our culture.

Intentionality

We’re big planners, ensuring that every project is guided by clear processes and open communication. From pre-production to final delivery, we’re always aligned with our clients and collaborators at every step, creating a shared vision that keeps everyone on the same page.

Community

Strong, supportive communities drive the best ideas and produce the most meaningful work. We make it a priority to engage with and give back to the people around us. Creating a sense of belonging and shared purpose is at the core of how we work and grow together.

It’s not that serious

We know that doing great work doesn’t mean sacrificing fun or balance. This one reminds us to keep things in perspective, roll with the punches, and remember that at the end of the day - we’re here to make cool stuff that we’re proud of (and enjoy the journey). Work should fit into life, not overtake it.

OUR STORY

I wanted to create an inclusive, creative space to take what (maybe selfishly) I liked doing (taking photos, making films) and use it to platform people who had a cool story to tell but hadn’t found a way to tell it.

We took the leap with Second Best in April of 2024, and the goal since has been to tell stories in a way that inspires community - documenting the process as we build the studio along the way.

Give us a shout, we’re eager to make cool things.

- Maddie